The number of hoops through which a individual had to jump in order to get a business up and running, prior to the Internet revolution, was enough to turn a lot of people off. At one time, being a businessperson was a highly specialised job, and the business world was a place with a language and customs all of its own. As a minimum you would need to have a business bank account, separate from your own personal account, and either an accountant or the ability and time to do your own accounts. Getting started now requires nothing more than a computer, an Internet connection and knowledge of what sites to use.
The online payment site PayPal has become hugely popular in the space of less than a decade. It is a way of transferring payment electronically from one account to another. The funds leave one person’s PayPal account and hit their intended destination almost instantaneously. The receiving account holder can then transfer this money out to their bank account, or use the electronic funds to purchase goods or services. While cash is still king, PayPal is now welcome in many more places than before, and you can now apply for a PayPal top-up card which operates like a credit card and updates with any new funds in the space of a working day. This means you can be spending money the day after you have done your work. The world of business is no longer impenetrable and murky – it is more simple than ever.
Online blogging sites such as WordPress and Blogger are now a major tool for savvy Internet entrepreneurs to make money quickly. Although there has been some criticism of the “blogosphere” – as some people will insist on calling it – for being a window on a world of moaning teenagers, the simple truth of the matter is that not only are many blogs a more reliable news source than the mass media, they also present the budding businessperson with a way to get money coming through the door quickly. All it requires is a bit of thought, an idea and the motivation to make it happen.
You can run it one of two ways. You can make your blog a pure information/entertainment site that people will read for the enjoyment of it. A blog with a reputation can attract advertisers, just as any newspaper or magazine can. If your blog gains a reputation for being something that a lot of people read, advertisers may well approach you, or you can approach them offering a not-to-be-missed opportunity to get their product advertising space somewhere people are likely to look. This can be enough for an individual to live on, although this is not going to happen instantly.
Alternatively you can use the blog as a way of promoting a more conventional business. Blogs are easily navigable sites that are equally easy to update. So it is not necessary to have any great knowledge of internet technology to keep one running, and to use it as a way of bringing customers through the door. Then all you need to do is have something they are prepared to pay for – and that can be almost literally anything.